• KSII Transactions on Internet and Information Systems
    Monthly Online Journal (eISSN: 1976-7277)

Comics with Drama: New Communication in Wedia

Vol. 9, No.10, October 31, 2015
10.3837/tiis.2015.10.021, Download Paper (Free):

Abstract

We-the-media (aka wedia) is a concept where the users of social networking sites, such as Facebook, turn into the broadcasters. This study used the popular application Bitstrips as the experiment tool. Facebook was used as the Wedia platform for publishing designed comics, then used the three elements of Goffman。ッs dramaturgy model?role, scene and dialog?to analyze 265 comics created by 3 researchers and observe the audience。ッs responses within 9 months. The results showed that people want to see a good story with positive dialogue, and prefer scene is school more than work. As all these elements are controllable, Wedia communication has the potential for more applications. We also found that including the elements of news, gambling and gift-giving tended to trigger greater response. Furthermore, We suggesting that such embedding of product information in web episodes (webisodes) with caricature could be a successful marketing strategy.


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Cite this article

[IEEE Style]
Jia-Wen Hu and Seng-Su Tsang, "Comics with Drama: New Communication in Wedia," KSII Transactions on Internet and Information Systems, vol. 9, no. 10, pp. 4143-4159, 2015. DOI: 10.3837/tiis.2015.10.021

[ACM Style]
Hu, J. and Tsang, S. 2015. Comics with Drama: New Communication in Wedia. KSII Transactions on Internet and Information Systems, 9, 10, (2015), 4143-4159. DOI: 10.3837/tiis.2015.10.021